This is the unusual success story of a million dollar Amazon PPC campaign that targeted keywords that weren’t relevant to our product, according to Amazon’s algorithm. Why Is Relevance Key In Traditional Sponsored Search Ads And Who Decides What’s Relevant?…
How do you play and win the Amazon advertising game? Amazon advertising is a particular form of direct response marketing. So the old model of direct response still applies and still explains how you win at Amazon ads. What’s that…
AB Test On $1,537,573 In Sponsored Brand Sales Found 13% Higher Clickthrough Rates & 18% Higher Conversion Rates, For 35% Market Share Growth & 16% Lower ACOS Here’s how one seller’s market share of Sponsored Brand headline sales grew 35%…
Driving traffic from Sponsored Brand Store Spotlight campaigns to your Amazon Brand Store is a powerful tactic – and here’s a force multiplier for you. Use message match between the ad and the store, with custom headers per page. Popularized…
Have you ever heard of Zevia soda before reading this blog post? I hadn’t, but judging by their 25,000 plus ratings and reviews, a lot of other people have heard of them. Now the question is, how do you get…
If you’re used to Sponsored Products match types, you’ll probably be surprised to hear Sponsored Brands broad match works differently. If you don’t modify your broad match keywords, your Sponsored Brands broad match is more like a semi-guided automatic campaign.…
Are your Amazon Sponsored Brands ad campaigns promoting products that are out of stock, yet still costing you money? What am I talking about? Doesn’t Amazon Advertising automatically pause ads if they’re out of stock? Nope. Sponsored Product…
With G-d’s help: This case study details the tactics we at 011 Ads for Brands used to decrease a beauty client’s Sponsored Brands ACOS from 72.26% to 46.63% (target was 50%), while increasing revenue 40.5% . If you like this…
News: The Store Spotlights format of Sponsored Brands ads have come out of beta. In addition, they now run on desktop too, not just mobile. Data: Store Spotlights typically attract 50-100% more clicks (i.e. higher clickthrough rates) than Product Collection Sponsored Brands,…
With G-d’s help, in an account-wide a/b test covering about $180,000 in spend, we achieved a 35% increase in market share. (Not 35% share of market; 35% growth.) Specifically, we saw 18% higher conversion rates and 13% higher clickthrough rates. The…
Would you like to estimate how much your Amazon Sponsored Brand ad campaigns can earn? Here’s a simple rule of thumb I use that helps estimate the revenue potential for Sponsored Brands, based on my experience spending ~$3M and…
[All success is first of all the result of G-d’s blessing. So thanks to Him, first of all. Second, our role is to receive that blessing and this case study discusses the human involvement to “receive the pass,” in sports…
Nearly 100% of Amazon advertisers are optimizing for the wrong numbers! Thankfully there’s a simple solution. Generally, advertisers want to focus on ACOS, or on revenue and orders for those launching new products. While these metrics have their place, managing…
