News: The Store Spotlights format of Sponsored Brands ads have come out of beta.
In addition, they now run on desktop too, not just mobile.
Data: Store Spotlights typically attract 50-100% more clicks (i.e. higher clickthrough rates) than Product Collection Sponsored Brands, with equivalent conversion rates.
If you haven’t begun converting your Sponsored Brand Product Collection ads to Store Spotlights, now’s the time.
Keep using Product Collections for customers who clearly know what they want.
If you’re targeting keywords in the middle of the funnel, test both and see.
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