This is the unusual success story of a million dollar Amazon PPC campaign that targeted keywords that weren’t relevant to our product, according to Amazon’s algorithm. Why Is Relevance Key In Traditional Sponsored Search Ads And Who Decides What’s Relevant?…
AB Test On $1,537,573 In Sponsored Brand Sales Found 13% Higher Clickthrough Rates & 18% Higher Conversion Rates, For 35% Market Share Growth & 16% Lower ACOS Here’s how one seller’s market share of Sponsored Brand headline sales grew 35%…
Are your Amazon Sponsored Brands ad campaigns promoting products that are out of stock, yet still costing you money? What am I talking about? Doesn’t Amazon Advertising automatically pause ads if they’re out of stock? Nope. Sponsored Product…
News: The Store Spotlights format of Sponsored Brands ads have come out of beta. In addition, they now run on desktop too, not just mobile. Data: Store Spotlights typically attract 50-100% more clicks (i.e. higher clickthrough rates) than Product Collection Sponsored Brands,…
With G-d’s help, in an account-wide a/b test covering about $180,000 in spend, we achieved a 35% increase in market share. (Not 35% share of market; 35% growth.) Specifically, we saw 18% higher conversion rates and 13% higher clickthrough rates. The…
[All success is first of all the result of G-d’s blessing. So thanks to Him, first of all. Second, our role is to receive that blessing and this case study discusses the human involvement to “receive the pass,” in sports…
