How do you play and win the Amazon advertising game? Amazon advertising is a particular form of direct response marketing. So the old model of direct response still applies and still explains how you win at Amazon ads. What’s that…
Are your Amazon Sponsored Brands ad campaigns promoting products that are out of stock, yet still costing you money? What am I talking about? Doesn’t Amazon Advertising automatically pause ads if they’re out of stock? Nope. Sponsored Product…
With G-d’s help: This case study details the tactics we at 011 Ads for Brands used to decrease a beauty client’s Sponsored Brands ACOS from 72.26% to 46.63% (target was 50%), while increasing revenue 40.5% . If you like this…
News: The Store Spotlights format of Sponsored Brands ads have come out of beta. In addition, they now run on desktop too, not just mobile. Data: Store Spotlights typically attract 50-100% more clicks (i.e. higher clickthrough rates) than Product Collection Sponsored Brands,…
With G-d’s help, in an account-wide a/b test covering about $180,000 in spend, we achieved a 35% increase in market share. (Not 35% share of market; 35% growth.) Specifically, we saw 18% higher conversion rates and 13% higher clickthrough rates. The…
