When Broad Match Isn’t Broad. Sponsored Brands Modified vs Unmodified Broad Match

If you’re used to Sponsored Products match types, you’ll probably be surprised to hear Sponsored Brands broad match works differently. If you don’t modify your broad match keywords, your Sponsored Brands broad match is more like a semi-guided automatic campaign.

Watch this video from our Youtube channel to learn more and fix this issue in your campaigns:

Email me if you’d like to fix these in bulk in your campaigns with a simple Excel formula.