We use the following tactics, amongst others, to improve Amazon organic rankings
Target as many related keywords as possible, using all match types
Amazon doesn’t just look at keywords on their own, but also at related terms. Ranking on “living room wall decor ” helps you rank for “wall decor” too.
Focus on Top of Search Impression Share
Products at the top of search results get the lion’s share of clicks and sales. We a/b test and bid high to get you to the top and keep you there. So you can prove to Amazon that you deserve to rank.
A/B Test to Raise Clickthrough Rates & Conversion Rates
Finding the right phrasing for your headline or opening video scene can make dramatic differences towards how many people click your ads and convert. We test to let customers decide what the best is and help you rank better.