We use the following tactics, amongst others, to improve ACOS and ROAS
Find and cut the wasted spend
We use spreadsheets plus our in depth knowledge of the math and match types of Sponsored Brands to pause & downbid the keywords that are bleeding cash, asap
Double down on profitable campaigns
Usually some ad campaigns are doing well. We find the patterns of success in keywords, messaging and bidding and replicate those patterns
Proactively block bad search terms using negative keywords
You’ve already spent the money to learn; now use our tools to mine as many lessons from your data – negate as many bad keywords as mathematically makes sense.